Yuedi Lyu

Design/Photo



Little Utopias
(Magazine and Creative Direction)

Published in 1516, Thomas More’s book Utopia portrays a fictional island, serving as the inspiration for LEAP’s Fall/Winter 2023 edition titled “Little Utopias.” This edition can be taken as a map, which will guide you to four imagined islands — Dwelling, Communing, Worlding, and Reimagining. Throughout this journey, you’ll get a glimpse of the realization of idealist thoughts in everyday life, the organization of creative communities, and the construction and maintenance of utopian spaces. The design of the magazine incorporates customized typography, resembling islands on a map with their distinct yet interconnected outlines. Earth tones inspired by various topographies dominate the color palette, while visual essays are complemented by illustrated or geometric shapes, representing diverse types and scales of maps.




ArtReview China 2023 Spring
(Magazine and Illustration)

In this issue, ArtReview takes a brief sweep through some of the alternative “art schools” — alternative, that is, to the “official” educations that are the mainstay of art training under the universe umbrella — that have sprung up across the world in recent years. It also examines what it means to ‘learn’ to be an artist through customizing a questionnaire in the hope of getting to know how artists, students, and teachers learn and practice art. Illustrations are drawn to visually express several answers to the questionnaire.


Sleek Surfaces
(Magazine and Creative Direction)

LEAP’s Spring / Summer 2023 edition, titled “Sleek Surfaces,” delves into the notion of smooth aesthetics, which have become increasingly dominant due to the resurgence of social media during the pandemic era. New technologies continue to permeate daily life, and the notion of “sleekness” is shaping how we view and influence life’s politics in an ostensibly diverse but potentially homogenized manner on an unprecedented scale and depth. In this issue, visual elements were used to reference such technologies, software, machines, and tools, and take the shape of the miscellaneous digital informational aestetics to explore the intricacies and dissatisfactions surrounding smoothness within contemporary art.



Forms
(Brand Identity)

Established in 2018, forms is a fashion accessory brand that is proud of its graceful silhouette, delicate structure, and attention to detail. By working cross-functionally with the forms team, the new brand strategy amplifies the products’ merits while also paving new roads for a more inclusive, ever-changing environment of marketing and distribution. The resulting visual system celebrates the juxtaposition at play: both details and atmosphere, the explicit and the implied.